SAFEGUARDING CONSUMERS: WEBS OF DECEPTION & THE BETTER BUSINESS BUREAU’S MODERN RELEVANCE

Posted May 6th, 2024 in General News

In an era marked by the rapid advancement of technology and the proliferation of online platforms, consumers face an unprecedented array of choices when it comes to purchasing goods and services. While the digital age has brought unparalleled convenience and accessibility, it has also ushered in new challenges, including the proliferation of fraudulent content, scams, and deceptive practices. In this landscape, the Better Business Bureau (BBB) stands as a beacon of trust and reliability, providing consumers with valuable resources and protections against unscrupulous businesses.

Founded over a century ago, the BBB has evolved into a trusted resource for consumers seeking trustworthy businesses and reliable information. With its mission to advance marketplace trust, the BBB serves as a mediator between businesses and consumers, offering dispute resolution services, consumer education, and accreditation programs.

In today's digitally-driven world, where AI-generated content and sophisticated scams abound, the BBB's role in safeguarding consumers has never been more critical. By maintaining a database of business profiles, customer reviews, and accreditation statuses, the BBB empowers consumers to make informed decisions and avoid falling victim to fraudulent schemes.

One of the hallmarks of the BBB is its accreditation program, which signifies a commitment to ethical business practices and customer satisfaction. Companies like our own, Watertite Roofing, with their A+ accreditation, demonstrate a dedication to integrity and excellence in their operations. For consumers, this accreditation serves as a seal of approval, instilling confidence and peace of mind when selecting a service provider.

Beyond its accreditation program, the BBB offers valuable resources to educate consumers about common scams, deceptive advertising practices, and ways to protect themselves from fraud. Through its website, publications, and community outreach initiatives, the BBB equips consumers with the knowledge and tools they need to navigate the modern marketplace safely.

In an age where trust is paramount, the Better Business Bureau serves as a trusted ally for consumers, businesses, and the community at large. Its commitment to promoting transparency, accountability, and integrity sets the standard for ethical business conduct and inspires confidence in the marketplace.

At Watertite Roofing, we take immense pride in our A+ accreditation with the Better Business Bureau (BBB). For us, this accreditation isn't just a badge; it's a testament to our unwavering commitment to delivering exceptional service, integrity, and trustworthiness to our valued customers. In an ever-evolving marketplace filled with challenges such as fraudulent content and scams, the BBB serves as an invaluable ally, providing us with the platform to showcase our dedication to excellence and offering consumers the assurance they need when choosing a roofing contractor.

What our customers are saying

  • We purchased a building requiring a new flatroof. Didn't take to long to figure out who I was going to work with. Thru multiple business owners in the area and talking with some friends in real estate, the same name kept coming up. I gave Zach, owner, a call and booked a time to take a peak. He arrived ontime, prepared and presentable. He knew his product well and came up onto the roof to explain the process. After measurement and finalizing the details we decided to proceed with a roof replacement. A quotation was sent back within 2 days with pictures of the existing roof, new roof design and the payment schedule from start to completion. His crew that did the roof were very respectable of my property. There was no garbage left behind and the end product turned out great. Clearly, I'd be happy to do business with Watertite again. I could have done the contract on a handshake. Zacks words were few but what got promised happened and his communication was clear. I would have zero reservations in passing their name forward. Thanks for helping me out. Great company.
    Drew Williams
  • I had the opportunity to work with Watertite in 2008, they educated me on their product along with the installation process. The job was completed in a diligent and timely manner and the material is a superior technologically advanced product. Most recently, I had an ice issue this past December where Watertite came out to my building to tackle an ice issue. Upon completion, I was shocked to hear from Zak that there was NO charge for the time spent. There are a very few out there that exercise honest ethical business practice... THANK YOU
    Zappa Zappa
  • Zac and his team have been incredible from our first contact. They were the most reasonably priced of 4 quotes, got the job done quickly when they said they would, have promptly responded to any queries and have came back to support installation of ventwork during renovations. The new roof, trim and eaves troughs look great and we're very happy with the service.
    Amanda Harry
  • The Optimist Club of Dunnville has worked with Watertite over the years. Recently, we contracted them to install a Duro-Last overlay roof system on the flat roof over our kitchen and back storage area. We were very pleased with the job. They noted a minor concern on a roof on which they were not working and repaired it at no extra charge. The team from - the quote, to the installation, to the office payment was friendly and professional. Installation of this durable, well-warrantied roofing allows us to focus our time and energy on our mission with the youth rather than worrying about leaking roof. Kudos to the Watertite team!
    Brenda Zynomirski
  • We did our due diligence on roofers when we needed a complete new 15,000 square foot flat roof. All signs were positive for Watertite and they did not disappoint us, they did a great job. Zack was our main contact and he kept us informed throughout the project and always returned our calls in a timely fashion. Well done Watertite team! Larry Fontaine, president of Fontaine Transport Inc.
    Barb Fontaine
  • After doing a lot of research on possible solutions for renewing an existing 35yr old low pitch corrugated metal roof on a pre-eng industrial building; a membrane overlay system was chosen as the most effective from a performance, cost and warranty standpoint. After engaging 3 local firms for proposals, it quickly became apparent that Watertite was by far the best solution to meet our needs. Their rep (Zak) was very easy to work with, maintained great communications, and was very professional/responsive to any questions or communications I had. Through the whole process (survey, quotation, project coordination/execution, and wrap-up), Watertite and their personnel were top notch with little inconvenience to the tenant. Definitely would not hesitate to highly recommend Watertite and the Duro-last membrane system.
    Dave Allan
  • The company is a family business, however they have plenty of other people to take care of your needs. Their estimate is done by Google earth and their representatives are very professional and helpful. The system they represent has an excellent 20 year warranty and provides a beautiful looking end result. Using this product is definitely a money saver when doing a flat tar and gravel roof replacement. I highly recommend them.
    Ulrich
  • I have full confidence in recommending this company to anyone. I have used Watertite on three occasions (three different buildings). They were professional, clean and their pricing was better than the competitors. Completely satisfied with the service and finished product.
    Stephane Marchand
  • Great experience - everything about their roof system was well explained, price was very competitive and the work was done on schedule with a great crew - what more could you ask for?
    M. B.
  • 5 Stars for commercial flat roofing in Haldimand and Niagara
    Myron Myslowka
  • Thank you Ibrahim, We really appreciate your Google rating us five stars. Can you share a few words about your experience please as it would be helpful for fellow Googlers. Thank you kindly from Management and Staff
    Ibrahim Jame Mosque
  • As the VP on the board of directors for our co-op apartment building in Hamilton for only the last 8 years, I was not involved in the initial decision to purchase a replacement solution for our, now, 60 year old building and therefore cannot comment on time lines involved. However, a few years ago, we felt the need to make sure it was working as it should and had a Watertite manager come to do an appropriate inspection, which resulted in his assurance that all was as it should be, which also gave me the opportunity to get a deeper understanding and appreciation of the Duro-Last product installed by Watertite. Though it is ill advised to walk around the roof in spiked track shoes, there is a fair amount of traffic as a result of regular, seasonal maintenance of our 4 roof drains by service personnel and yet the roof still continues to show no sign of aging. There is an apartment across the street of similar size and vintage that seems to almost annually require people to come and re-apply tar paper and heated tar. By contrast our roof has needed absolutely no maintenance in the 10 years since its installation and we still have another five years on our warranty. I understand this material has a number of installations in excess of 30 years. My understanding of the initial advantages of our purchase decision relate to: - the comparative speed and efficiency of installation due to its pre-engineering and construction in the consistency of a factory environment, -the fact the membrane could be installed over top of existing infrastructure without expensive replacement of valuable materials that continued to serve the building, -that it is safely installed without the use of open flame tools and finally, -as opposed to (sun) heat-absorbing tar paper based installations, the Duro-Last is made of a reflective material which contributes directly to the diminished need for air conditioning compensation. I have zero problems recommending the Watertite's Duro-Last roof replacement or for new building installation.
    Brian Patriquin
  • Always a pleasure working with Waterside Roofing from Dunnville, Ontario. Watertite is very professional at their workmanship and I will continue to have them complete multiple jobs in the future.
    Rodney Hipwell
  • We hired Watertite Roofing to repair a leaking flat overhang on the front of our house that had been poorly done by another roofing company about 10 years earlier. Rot had set in and owner Zak Keyes had the solution for a permanent fix. Lead hand Jon took over from there and skillfully directed his crew to undo all the damage, working tirelessly in cold weather to give us a house that looks great and the knowledge that the problems are fixed for good. We highly recommend Watertite Roofing for flat roof construction and repair. Leanne and Pierre – Hamilton Ontario
    Leanne Joanisse
  • The crew from Watertite Roofing did and amazing job. They were professional and friendly and worked hard to get the job done. Quality of work was fantastic. It even cost less than originally quoted and appreciated the honesty. Highly recommend this company.
    J. W.

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